Last Updated: 23 April 2026
Website: nestbyshikha.com
Owner: Nest By Shikha (Ms. Shikha Sharma)
1. Introduction
This Cookies Policy explains how Nest By Shikha (“we”, “our”, “us”) uses cookies and similar tracking technologies on our website nestbyshikha.com (the “Website”). It also explains what these technologies are, why we use them, and your rights to control their use.
By using our Website, you consent to the use of cookies as described in this policy, unless you have set your browser to refuse them or have opted out via the mechanisms provided below.
We are committed to protecting your privacy. For more information about how we collect, use, and store personal data, please see our [Privacy Policy].
2. What Are Cookies and Similar Technologies?
A cookie is a small text file that is placed on your computer, smartphone, or tablet when you visit a website. Cookies help the website remember information about your visit, such as your preferences, and can make the site work more efficiently.
Similar technologies include:
- Local storage – similar to cookies but can store larger amounts of data on your device.
- Web beacons / clear GIFs / pixels – tiny graphics embedded in web pages or emails that help us understand whether you have viewed a page or opened an email.
Where we refer to “cookies” in this policy, we mean cookies and all such similar technologies.
3. Types of Cookies We Use
We use the following categories of cookies on our Website:
3.1 Strictly Necessary (Essential) Cookies
These cookies are essential for the Website to function properly. Without them, parts of the Website would not work. They are usually set in response to actions you take that amount to a request for services, such as setting your privacy preferences or submitting our contact form.
Because our Website does not have user accounts, logins, or comments, the strictly necessary cookies are very limited. They may include:
- Cookies that remember your cookie consent choice.
- Cookies that enable the secure submission of our contact form.
These cookies do not track you across other websites and do not collect information for marketing purposes.
3.2 Functional Cookies
Functional cookies allow the Website to remember choices you make (such as your language or region) and provide enhanced, more personal features. They may also be used to remember changes you have made to text size, fonts, and other parts of web pages that you can customise.
On our Website, functional cookies are minimal but may include:
- Remembering your preference to hide or dismiss certain notifications.
- Remembering your preferred cookie settings.
3.3 Analytical / Performance Cookies (e.g., Google Analytics 4)
We use analytical cookies to understand how visitors interact with our Website. These cookies collect information in an anonymous, aggregated form – such as:
- Number of visitors and page views.
- How long users spend on each page.
- Which links are clicked.
- Referring websites (e.g., Google search, social media).
We use Google Analytics 4 (GA4) and Google Tag Manager for this purpose. These tools help us improve our content, identify popular topics, and enhance user experience.
The data collected is anonymous and does not identify you personally. However, GA4 may collect your IP address (which is anonymised where possible) and browser characteristics.
3.4 Targeting / Advertising Cookies (e.g., Google AdSense)
We use targeting cookies to display advertisements that are more relevant to you and your interests. These cookies are placed by Google AdSense and other advertising partners.
These cookies:
- Limit the number of times you see a particular ad.
- Help measure the effectiveness of advertising campaigns.
- Remember that you have visited our Website and may share this information with other organisations (e.g., advertisers) to show you relevant ads on other websites.
This is often called interest-based advertising or online behavioural advertising (OBA). The information collected may include your browsing history, approximate location (city level), and device type.
3.5 Social Media Cookies
Our Website does not include social media sharing buttons (e.g., Facebook, Twitter, Instagram) by default. However, we may in the future embed content from social platforms (e.g., a YouTube video or an Instagram post). If you interact with such embedded content, those third parties may set their own cookies on your device.
We do not control those third-party cookies. Please check the relevant social media platform’s cookie policy for more information.
4. Specific Cookies We Use (Examples)
| Cookie Name | Provider | Type | Purpose | Duration |
|---|---|---|---|---|
_ga | Google Analytics 4 | Analytical | Distinguishes unique users | 2 years |
_ga_<container-id> | Google Analytics 4 | Analytical | Persists session state | 2 years |
_gid | Google Analytics 4 | Analytical | Distinguishes users | 24 hours |
_gat | Google Analytics 4 | Analytical | Throttles request rate | 1 minute |
__Secure-3PAPISID | Google AdSense | Targeting | Ad personalisation and measurement | 2 years |
__Secure-3PSID | Google AdSense | Targeting | Ad personalisation and measurement | 2 years |
NID | Functional | Remembers preferences (e.g., language) | 6 months | |
cookie_consent | Nest By Shikha | Essential | Remembers your cookie choice | 1 year |
Note: The exact names and durations of cookies set by Google may change. For the most current list, please refer to Google’s documentation.
5. How Long Do Cookies Stay on My Device?
- Session cookies are temporary and are deleted when you close your browser.
- Persistent cookies remain on your device for a fixed period (e.g., 2 years for some Google Analytics cookies) or until you delete them manually.
6. Your Consent and Control
6.1 Cookie Consent Banner
When you first visit our Website, you will see a cookie banner that allows you to:
- Accept all cookies.
- Reject non-essential cookies (i.e., analytical and targeting cookies).
- Customise your preferences.
Your choice will be saved for future visits. You can change your preferences at any time by clicking the “Cookie Settings” link in our website footer.
6.2 Managing Cookies via Your Browser
Most web browsers allow you to control cookies through their settings. You can:
- Delete all existing cookies.
- Block cookies from all websites or only from specific sites.
- Set your browser to notify you when a cookie is set.
Please note: if you block strictly necessary cookies, some parts of our Website (including the contact form) may not function properly.
Here are links to instructions for popular browsers:
6.3 Opt-Out of Google Analytics
You can prevent Google Analytics from collecting and processing your data by installing the Google Analytics Opt-out Browser Add-on available here. This add-on is available for most modern browsers.
6.4 Opt-Out of Interest-Based Advertising (Targeting Cookies)
You can opt out of interest-based advertising from Google and other third-party ad networks through the following industry opt-out tools:
- Network Advertising Initiative (NAI): https://optout.networkadvertising.org
- Digital Advertising Alliance (DAA) / AboutAds: https://optout.aboutads.info
- YourOnlineChoices (EU/UK): https://www.youronlinechoices.eu
Additionally, Google provides its own ad settings at: https://adssettings.google.com
6.5 Global Privacy Control (GPC)
Some browsers support Global Privacy Control (GPC), which sends a signal to websites requesting that they do not sell or share your personal information. If your browser sends a GPC signal, we will honour it as a valid opt-out request under applicable US state laws (e.g., California CPRA, Virginia CDPA, Colorado CPA, Connecticut CTDPA). You can learn more at https://globalprivacycontrol.org.
7. “Do Not Sell or Share My Personal Information” (US State Residents)
If you are a resident of California, Virginia, Colorado, Connecticut, Utah, or any other US state with comprehensive privacy laws, you have the right to opt out of the “sale” or “sharing” of your personal information for cross‑context behavioural advertising.
We do not “sell” your personal information in the traditional sense (i.e., for money). However, the use of targeting/advertising cookies (such as those from Google AdSense) may be considered a “sale” or “sharing” under certain state laws because it involves the disclosure of your browsing behaviour to third-party ad networks for valuable consideration (i.e., ad revenue).
To opt out of such processing, you can:
- Enable Global Privacy Control (GPC) in your browser (see Section 6.5 above).
- Click the “Do Not Sell or Share My Personal Information” link available in our website footer (this will set an opt-out cookie on your device).
- Use the industry opt-out tools listed in Section 6.4.
Once you opt out, we will not use targeting cookies on your device. However, you may still see non-personalised ads.
8. Web Beacons in Emails
We may occasionally send you emails (e.g., in response to a contact form enquiry or for administrative purposes). These emails may contain web beacons (also known as tracking pixels) that help us understand:
- Whether the email was opened.
- Whether links within the email were clicked.
This information helps us improve our customer service. You can disable web beacons by setting your email client to block images or by switching off cookies in your browser.
9. Changes to This Cookies Policy
We may update this Cookies Policy from time to time to reflect changes in technology, legal requirements, or our practices. Any changes will be posted on this page with an updated “Last Updated” date. Your continued use of the Website after such changes constitutes your acceptance of the revised policy.
10. Contact Us
If you have any questions about this Cookies Policy, our use of cookies, or your privacy rights, please contact us using the details below.
We have designated the following email addresses for specific enquiries:
| Purpose | Email Address |
|---|---|
| Privacy matters / Data protection | [email protected] |
| Legal issues / Terms & Conditions | [email protected] |
| DMCA copyright notices | [email protected] |
| General enquiries | [email protected] |
| Technical / support issues | [email protected] |
Postal address (for formal correspondence):
Nest By Shikha
Attn: Ms. Shikha Sharma
HebatPura 1, Dewas, Madhya Pradesh, India
11. Further Information
For general information about cookies, you can visit:
For more information about how Google uses data from our Website, please read:
By continuing to use our Website without changing your cookie settings or by clicking “Accept” on our cookie banner, you consent to our use of cookies as described in this policy.