Effective Date: 23 April, 2026
1. Who We Are
Nest By Shikha (“we”, “our”, “us”) operates the website nestbyshikha.com (the “Website”). We provide informational and inspirational content related to home, food, lifestyle, style, plants, and DIY.
We are a sole proprietorship based in Dewas, Madhya Pradesh, India. For any privacy-related questions, you can contact our Privacy Officer at:
Email: [email protected]
2. What Personal Data We Collect and Why
Our Website is designed to be simple and non‑interactive. We do not have:
- User registrations or logins
- Comments sections
- User profiles or accounts
- Forums or any user‑to‑user communication
The only personal data we collect is through our Contact Form and through automated analytics and advertising cookies.
2.1 Contact Form
When you voluntarily submit our contact form, we collect:
- Name
- Email address
- Country
- Phone number
- Your message (any information you choose to include)
Purpose: To respond to your enquiries, provide support, address issues, or answer questions. We do not use this information for marketing unless you separately opt in.
Legal basis (for GDPR/UK): Legitimate interest (to respond to your request) or your consent (by submitting the form).
Retention: We keep contact form submissions for as long as necessary to resolve your enquiry, plus a reasonable period (e.g., 12 months) for follow‑up or legal purposes. After that, we delete or anonymise the data.
2.2 Google Analytics 4 (GA4) & Google Tag Manager
We use Google Analytics 4 and Google Tag Manager to understand how visitors use our Website. These tools collect:
- Anonymised IP address (truncated before storage)
- Browser type and version
- Device type (desktop, mobile, tablet)
- Operating system
- Pages visited, time spent, clicks, scrolls
- Referring website (e.g., Google search, social media)
- Approximate geographic location (city/country level – not precise)
Purpose: To improve our content, analyse trends, measure performance, and enhance user experience.
Legal basis: Your consent (via cookie banner). We only load GA4 after you accept analytics cookies.
Retention: Google retains analytics data for 14 months (default). You can learn more at Google Analytics Data Retention.
Opt‑out: You can install the Google Analytics Opt‑out Browser Add‑on or disable cookies via your browser.
2.3 Google AdSense
We use Google AdSense to display advertisements. AdSense may collect and use data for personalised or non‑personalised advertising, including:
- Your IP address
- Information about your browser and device
- Your interaction with ads (clicks, views)
- Cookies placed by Google and its partners
Purpose: To serve relevant ads and generate revenue that supports our free content.
Legal basis: Your consent (via cookie banner). We only load AdSense targeting cookies after you accept advertising cookies.
Opt‑out: You can manage or disable personalised advertising at Google Ad Settings or through industry opt‑out tools like the Network Advertising Initiative.
2.4 Cookies & Similar Technologies
We use cookies as described in our [Cookie Policy]. Cookies may store:
- Your cookie consent preferences
- Analytics identifiers
- Advertising identifiers
We do not use cookies for user authentication (no logins), comments, or shopping carts.
2.5 Embedded Content from Third Parties
Articles on our Website may include embedded content (e.g., YouTube videos, Instagram posts, product images from affiliate networks). Embedded content from other websites behaves as if you visited that other website.
These third‑party websites may collect data about you, use their own cookies, embed additional third‑party tracking, and monitor your interaction with that embedded content. We do not control these third parties. Please review their privacy policies.
3. What We Do NOT Collect
We do not collect:
- Government IDs, financial information, or payment details (we do not sell anything directly)
- Sensitive data (health, biometric, political opinions, religious beliefs, etc.)
- Precise geolocation (GPS)
- Biometric or facial recognition data
- Data from children under 16 (see Section 8)
4. Who We Share Your Data With
We do not sell your personal data to third parties for monetary value. However, we share data with the following categories of service providers:
| Recipient | Purpose | Data Shared |
|---|---|---|
| Google LLC (Analytics, AdSense, Tag Manager) | Website analytics, advertising, performance tracking | Anonymised IP, browser data, cookie identifiers, ad interaction data |
| Email hosting provider (e.g., Gmail, Zoho, etc.) | To receive and respond to contact form enquiries | Name, email, phone, country, message content |
| Website hosting provider | To store website files and databases | Server logs (IP address, timestamps, requested pages) |
We may also disclose your data if required by law, court order, or to protect our legal rights (e.g., to prevent fraud or respond to a subpoena).
We do not share your data with any other third parties for their own marketing purposes.
5. Data Retention
| Type of Data | Retention Period |
|---|---|
| Contact form submissions | Up to 12 months after last communication, unless a legal obligation requires longer |
| Google Analytics data | 14 months (Google’s default) |
| Server logs (IP addresses, access times) | 30–90 days (depending on hosting provider) |
| Cookie consent preferences | 12 months (stored on your device) |
After the retention period, data is deleted or anonymised.
6. Your Rights (Depending on Your Location)
We respect your privacy rights under applicable laws, including:
- GDPR (for individuals in the European Economic Area and UK)
- CPRA / California Privacy Rights Act (California, US)
- CDPA (Virginia, US)
- CPA (Colorado, US)
- CTDPA (Connecticut, US)
- Other applicable state laws
Depending on where you live, you may have the right to:
- Access – Request a copy of the personal data we hold about you.
- Correction – Request that we correct inaccurate data.
- Deletion – Request that we delete your personal data (subject to exceptions, e.g., legal obligations).
- Opt‑out of “sale” or “sharing” – We do not sell your data, but you can opt out of cross‑context behavioural advertising via our cookie banner or the “Do Not Sell or Share My Personal Information” link in our footer.
- Restrict or object to processing – Limit how we use your data.
- Data portability – Receive your data in a structured, machine‑readable format.
- Withdraw consent – Where we rely on consent (e.g., cookies), you can withdraw at any time.
To exercise your rights:
Please email us at [email protected] with:
- Your full name
- The email address you used in the contact form (if any)
- A clear description of your request
- Any information that helps us verify your identity
We will respond within 30 days (or as required by law). We may ask for proof of identity before processing your request.
For California residents: We do not sell your personal information (as defined by the CPRA). However, the use of advertising cookies may be considered a “share” for cross‑context behavioural advertising. You can opt out via the “Do Not Sell or Share My Personal Information” link in our footer or by enabling Global Privacy Control (GPC) in your browser.
For GDPR/UK residents: Our legal basis for contact form processing is legitimate interest (to respond to you) or your consent. For analytics and advertising cookies, our legal basis is your consent. You have the right to lodge a complaint with your local supervisory authority (e.g., ICO in the UK).
7. International Data Transfers
Our Website is hosted in [Insert hosting location, e.g., United States / India / EU]. We also use Google services (Analytics, AdSense), which may transfer and process your data on servers located in the United States and other countries.
When we transfer personal data from the European Economic Area (EEA) or UK to countries not deemed adequate by the European Commission, we rely on:
- Standard Contractual Clauses (SCCs) approved by the European Commission (e.g., with Google).
- Your explicit consent (for cookie-based data).
By using our Website and accepting cookies, you acknowledge that your data may be transferred to and processed in countries outside your home country, which may have different data protection laws.
8. Children’s Privacy
Our Website is not intended for children under 16 (or the applicable age of consent in your country). We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us at [email protected] and we will delete it immediately.
9. Data Security
We implement reasonable technical and organisational measures to protect your personal data from unauthorised access, loss, or alteration. However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.
10. Third-Party Links
Our Website may contain links to external websites (e.g., product retailers, affiliate partners, news articles). We are not responsible for the privacy practices or content of those third‑party sites. We encourage you to read their privacy policies.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in law, our practices, or technology. Any changes will be posted on this page with an updated “Last Updated” date. Your continued use of the Website after the changes constitutes your acceptance of the revised Privacy Policy.
12. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us:
Postal address (for formal correspondence):
Nest By Shikha (Ms. Shikha Sharma)
Attn: Privacy Officer
Hebatpura -1, Dewas, Madhya Pradesh, India]
This Privacy Policy was last updated on 23 April, 2026.